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Research Summary: The Correct Way to Use Customer Data

My latest report, Customer Data: The Missing Link to Customer Success explains how successful organizations will utilize customer data to power their business initiatives in the digital era. Customer data is your organization’s most strategic asset. Use it the right way to rise above your competitors, delight your customers, and create a sustainable digital business. Constellation’s seven-step customer data framework […]

Posted by R "Ray" Wang on May 6, 2015

News Analysis: The Vibe On Informatica's Virtual Data Machine

Informatica Launches Vibe, A Virtual Data Machine For New Business Models At Informatica World 2013 in Las Vegas, Informatica announced the Vibe Virtual Data Machine (VDM).  The VDM consists of 4 parts and an SDK (see Figure 1): Transformation library contains pre-built libraries for actions such as combine, transform, cleans, match and mask. Optimizer enables […]

Posted by R "Ray" Wang on June 4, 2013