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Research Summary: Demystifying Enterprise Gamification For Business

Purpose and Intent Much hype surrounds the topic of gamification. Often seen as a technique to add engagement to existing tasks, projects, marketing campaigns, and initiatives, the term gamification unfortunately lacks the seriousness it deserves. This report seeks to change the point of view and demonstrate where gamification plays a role in the enterprise. More […]

Posted by R "Ray" Wang on December 7, 2011

News Analysis: Bunchball Gamifies Salesforce.com And Delivers Simplified Applets

Two New Products Improve Entry Points for Gamification Adoption Bunchball, a leading gamification vendor in the Silicon Valley, is best known for its Nitro gamification platform which organizations use to implement game mechanics across social networks, mobile applications, and websites.  Today the solution reaches more than 70 million unique users and creates 2.3 billion actions […]

Posted by R "Ray" Wang on August 24, 2011

Monday's Musings: Real Time Versus Right Time And The Dawn Of Engagement Apps

Different Flavors Of Real-Time Result In Significant Implications. Many pundits, research insight folks, bloggers, and hand wavers keep talking about the need for real time in social business, analytics, mobile, and other disruptive technologies.  Given the volume of data, bandwidth constraints, and magnitude of business processes to be supported, is the notion of real time […]

Posted by R "Ray" Wang on June 20, 2011

Monday's Musings: Q1 2011 State of Social CRM and CRM From An EMEA Point Of View

Greeting from London!  It’s been a great surprise to enjoy the sunny and warm weather (by UK standards) as I readjust my body clock.  Thankfully, I’ve had a chance to catch up with a few new and old clients, several analysts, media moguls, and in real life meetups w/ close relationships (i.e. @grahamhill and @buchanla) […]

Posted by R "Ray" Wang on January 31, 2011

Personal Log: Welcoming Alan Webber and Lora Cecere to Altimeter Group!

Altimeter Group Adds Supply Chain and Public Sector Coverage Our enterprise strategy clients continue to seek advice on how to apply disruptive technologies to change their business models, innovate around their processes, or adjust their organizational structure.  We’re seeing demand for a point of view that may start with customer strategy and end with supply […]

Posted by R "Ray" Wang on January 26, 2010