Archives

Monday's Musings: Designing Five Pillars For Level 1 Artificial Intelligence Ethics

Focus On Humanizing AI As organizations begin their journey into artificial intelligence (AI), ethics often enter the design process.  While achieving a uniform set of ethics may seem insurmountable, some design points will help facilitate the humanization of artificial intelligence and provide appropriate checks and balances.  Constellation has identified design pillars for Level 1 AI.  […]

Posted by R "Ray" Wang on March 26, 2018

Monday's Musings: Want AI Ethics? Learn From These Four Movies/TV Shows!

The Convergence of Technology, Society, And AI Ethics Is Already Among Us Over the past year, almost every conversation on artificial intelligence involved a discussion on ethics, humanity, and policy.  Sometimes a picture is worth a thousand words.  In this case, one can look to Hollywood for a few good suggestions to ponder.  Four AI […]

Posted by R "Ray" Wang on December 3, 2017

Research Report: Demystifying Artificial Intelligence

Everything You Wanted To Know About AI But Were Afraid To Ask Executive Summary The rush to exponential technologies in new business models has placed artificial intelligence (AI) in the forefront of boardroom priorities for 2018. As leaders move beyond the AI hype, the journey toward AI requires both a business mindset and the institutional […]

Posted by R "Ray" Wang on November 16, 2017

Monday's Musing: Infinite Ambient Orchestration

Inside the Design Point For All Future AI Driven Apps The quest for mass personalization at scale in an era of artificial intelligence (AI) has led to new models of design for the future of applications.  One design point for these new AI driven smart apps is a concept called Infinite Ambient Orchestration.  The three […]

Posted by R "Ray" Wang on November 6, 2017

Tuesday's Tip: Know When To Automate With Artificial Intelligence

Six Factors For Powering AI Driven Smart Services Recent client conversations indicate a desire for designing new AI Driven Smart Services.   The rush to incorporate artificial intelligence into processes often requires a deeper examination of which services should be AI enabled.  Constellation’s latest framework for augmenting humanity encompasses six factors (see Figure 1): Repetitiveness.  The […]

Posted by R "Ray" Wang on September 19, 2017

Monday's Musings: Part 1 of 4 – What Top CMO's Care About (Demand Gen Persona)

Top Trends for 2018 Highlight Greater Orchestration In March 2016, Constellation introduced four personas of the modern CMO (see Figure 1).  This framework provided CMO’s with a model to think about the role of strategy versus execution and audience development versus audience acquisition.   Over the past eight weeks, conversations with demand generation focused CMO’s […]

Posted by R "Ray" Wang on August 28, 2017

Research Summary: The Future of Customer Experience (CX) is Orchestrated Engagement

Learn How To Overcome Functional Fiefdoms and Legacy Technologies In One Full Swoop Customer Experience (CX) software suites from technology providers aim to provide businesses with a seamless experience across marketing, sales and service, offering a single view of the customer. On the other hand, customers must deal with a fragmented CX technology stack that […]

Posted by R "Ray" Wang on June 15, 2017

Research Summary: Nine Starting Points For Digital Transformation In Manufacturing

Digital Trends Signal Manufacturing Renaissance Ahead Western economies have faced an onslaught of negative developments in their domestic manufacturing bases over the past 40 years. With the rise of Industry 4.0, the current trend of automation and data exchange in manufacturing technologies, manufacturers now have new opportunities to undergo digital transformation. Constellation finds that digital […]

Posted by R "Ray" Wang on May 10, 2017

Research Summary: Artificial Intelligence Delivers Mass Personalization In Commerce

Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them Over the past four decades, valiant attempts at personalization have failed due to the lack of relevant and intelligent automation.  Moreover, expectations of consumers and prospects have only grown.  The result – an expectations gap in personalization that manifests itself in fickler consumers […]

Posted by R "Ray" Wang on April 17, 2017

News Analysis: @Adobe @Microsoft Partner Up For Marketing Cloud, Azure and #AI #MSIgnite

Adobe Move To Microsoft Azure Signals Closer Partnerships Ahead On September 26th, 2016 at the Microsoft Ignite conference in Atlanta, Adobe CEO Shantanu Narayen, and Microsoft CEO, Satya Nadella, announced a strategic partnership between the two companies.  Constellation sees the announcement from three points of view: Adobe makes Microsoft Azure the preferred cloud platform.  Adobe […]

Posted by R "Ray" Wang on September 26, 2016

Research Summary: [VIDEO] Inside Constellation's Futurist Framework

Use The PESTEL Futurist Framework To Drive Strategic Board Level Planning Assumptions Constellation updates its futurist framework on a biennial basis.  Using a PESTEL model, political, economic, societal, technological, environmental, and legislative factors drive the overall planning assumptions.  These planning assumptions power strategic planning sessions for board rooms and executive teams.  The final PESTEL model […]

Posted by R "Ray" Wang on August 9, 2016

News Analysis: Acquisition Brings Salesforce Customers To The Commerce Party

Salesforce Announces Intent To Acquire Demandware For $2.8B On June 1st, 2016, Salesforce signed a definitive agreement to acquire Burlington, Massachusetts based Demandware for $75.00 per share or around $2.8 billion in cash.  Constellation predicts a $10.01B market for matrix commerce solutions by 2020 as new digital platforms and network economies emerge.  Constellation’s  merger analysis […]

Posted by R "Ray" Wang on June 3, 2016

Research Summary: Why Live Engagement Marketing Supercharges Event Marketing

Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with […]

Posted by R "Ray" Wang on May 6, 2016

Monday's Musings: The Four Personas Of The Modern CMO In A Digital World

Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, Constellation identified shared common challenges in the transformation of their roles.  More importantly, with the support of new digital business models, an emerging set of challenges highlight the need to move beyond the classic 4P’s.   The top […]

Posted by R "Ray" Wang on April 11, 2016

Event Report: @AirWatch #AWConnect 2015 Shows Shift From EMM To Platform

Market And Customer Maturity Reflected In 2015 Summit Over 1,600 attendees gathered at the 2015 AirWatch Connect conference at the Hyatt Regency Atlanta.  Keynotes included appearances by VMware CEO – Pat Gelsinger, AirWatch CoFounder – John Marshall,  General Manager for End User Computing – Sanjay Poonen. Major news from the event include: New user privacy […]

Posted by R "Ray" Wang on September 23, 2015