Archives

Research Summary: Why Live Engagement Marketing Supercharges Event Marketing

Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with […]

Posted by R "Ray" Wang on May 6, 2016

Monday's Musings: Why Digital Transformation Must Move Beyond The Hiring Of A Chief Digital Officer

Digital Transformation Kicks Into High Gear As A Boardroom Priority Yet Most Leaders Unprepared Whether it’s the fact that 52% of the Fortune 500 have been merged, acquired, gone bankrupt, or just fell of the list, or maybe it’s the paranoia that a small startup anywhere in the world can disrupt the established business models […]

Posted by R "Ray" Wang on April 25, 2016

Monday's Musings: The Four Personas Of The Modern CMO In A Digital World

Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, Constellation identified shared common challenges in the transformation of their roles.  More importantly, with the support of new digital business models, an emerging set of challenges highlight the need to move beyond the classic 4P’s.   The top […]

Posted by R "Ray" Wang on April 11, 2016

Event Report: Business Transformation Top Of Mind For Microsoft Envision #ENV16 Attendees

Inaugural Microsoft Envision Event Seeks To Capture The Hearts and Minds Of Business Leaders An estimated 1800 paid attendees, 4200 partners and employees converged into New Orleans, Louisiana, for Microsoft’s inaugural business decision makers conference.  The three day event which also drew 100,000 online viewers, started April 4th, 2016 and concluded April 6th, 2016.  The […]

Posted by R "Ray" Wang on April 7, 2016

Event Report: A New Platform For The Digital Economy #Davos16 #WEF

The Future of Digital Platforms Drive New Economies Digital platforms have democratized the content creation as well as access to a range of new business models.  In fact, these platforms have enabled decentralized nodes to reflect market dynamics in the establishment of services, experiences, and delivery standards.   How will new economies arise from these emerging […]

Posted by R "Ray" Wang on January 28, 2016

Event Report: The Transformation of Finance #Davos16 #WEF

The Shift From Apologetic Regulatory To A FinTech Transformation While the regulatory pressures have not subsided for the financial sector, concerns mount legacy financial and insurance providers as fin tech startups disrupt the existing landscape.   The transformation of finance panel included insights from one mature disruptor among the panelists of traditional financial services providers […]

Posted by R "Ray" Wang on January 28, 2016

Event Report: The Future Of Jobs From #Davos16 #WEF

Will We Move Beyond Man Vs Machine In The Fourth Industrial Revolution? The World Economic Forum released it’s Future of Jobs report.  As expected, the business model disruption across technology, societal, and economic forces have created urgency to understand the jobs and skills required for the next decade.   The survey and research design relied on […]

Posted by R "Ray" Wang on January 20, 2016

Event Report: The @Wipro @FT Dinner, Man vs Machine, Does It Have To Be Either/Or? #Davos2016 #WEF #WEFTalks

Do Androids Dream of Electric Sheep? One of the big topics at Davos has been the role of artificial intelligence, machine learning, and robots. Discussions focus less on the technological advancements but more on the role humans and robots will play. At the Financial Times – Wipro Dinner, that topic was put to debate with […]

Posted by R "Ray" Wang on January 19, 2016

Event Report: The Weekend Before Davos And The Dawn Of The Fourth Industrial Revolution

It’s time to pack your bags ( at least virtually). The weather outside is 20F/ -7C and folks are starting roll into Zurich and the train ride into Davos. For those lucky ones, the private jets are starting to pile up as guests come in to mingle. It’s the weekend before Davos. Everyone’s starting to […]

Posted by R "Ray" Wang on January 16, 2016

News Analysis: In Search Of Growth Amidst Digital Disruption

Organizations In Search Of Growth Must Consider Macro Forces Burgeoning money supplies in both the US and China have fueled an indefensible growth post Global Financial Crisis.   Since 2000, the money supply has tripled from $6000 USD billion to 12288.10 USD billion in November of 2015 (see Figure 1).   Since 2005, china’s money supply has […]

Posted by R "Ray" Wang on January 8, 2016

News Analysis: SAP User Base In The UK and Ireland Ready For Digital Transformation But Organizations Remain Cautious Of Vendor Claims To Assist

Recent UK & Ireland SAP User Group Report Shows Growing Prioritization Of Digital Transformation In The Boardroom At the 2015 UK & Ireland SAP user group meeting, over 1000 delegates attended the annual event in Birmingham, UK.  Amidst the organization’s own digital transformation, a new website and new logo were unveiled as well as a […]

Posted by R "Ray" Wang on November 24, 2015

Monday's Musings: Dealing With The Startup Who Went Public And Is Now Arrogant As Hell

Best of Breed Startups Often Initially Differentiate And Delight Customers With Extreme Customer Centricity The journey to an initial public offering (IPO) often brings an intense customer-centric culture and focus that separates the startup vendors from their legacy competitors.  These startup vendors woo their prospects with not only their emerging technologies and solutions, but also […]

Posted by R "Ray" Wang on October 11, 2015

Event Report: @AirWatch #AWConnect 2015 Shows Shift From EMM To Platform

Market And Customer Maturity Reflected In 2015 Summit Over 1,600 attendees gathered at the 2015 AirWatch Connect conference at the Hyatt Regency Atlanta.  Keynotes included appearances by VMware CEO – Pat Gelsinger, AirWatch CoFounder – John Marshall,  General Manager for End User Computing – Sanjay Poonen. Major news from the event include: New user privacy […]

Posted by R "Ray" Wang on September 23, 2015

Tuesday's Tip: IOT and The Death Of OmniChannel Non-sense In Customer Experience

Stop Thinking In Channels And Start Thinking In Settings and Scenes As organizations realize they are no longer selling products and services but delivering on experiences and outcomes, the shift to delivering on a brand promise requires the ability to deliver mass personalization at scale. This is the heart of delivering digital business value.  However, […]

Posted by R "Ray" Wang on September 22, 2015

Event Invitation: Webinar on The American Eagle Story- Competing On Experiences And Outcomes In A Mobile World

DELIVERING IN-STORE EXPERIENCES TO DIGITAL CUSTOMERS Join me Thursday, October 8th, 2015 from 12 to 1 pm PT for a webinar on customer experience in a mobile world. Only 37% of US brands rate their ability to achieve their eCommerce goals as very effective. As a result, most brands lack the ability to convert a […]

Posted by R "Ray" Wang on September 15, 2015