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News Analysis: @Adobe @Microsoft Partner Up For Marketing Cloud, Azure and #AI #MSIgnite

Adobe Move To Microsoft Azure Signals Closer Partnerships Ahead On September 26th, 2016 at the Microsoft Ignite conference in Atlanta, Adobe CEO Shantanu Narayen, and Microsoft CEO, Satya Nadella, announced a strategic partnership between the two companies.  Constellation sees the announcement from three points of view: Adobe makes Microsoft Azure the preferred cloud platform.  Adobe […]

Posted by R "Ray" Wang on September 26, 2016

Monday's Musings: Understand The Spectrum Of Seven Artificial Intelligence Outcomes

Successful AI Projects Seek A Spectrum Of Outcomes As artificial intelligence (AI) continues to move from the summer of hype to the fall tech conference news cycle, mass confusion has begun on what AI can be used for.  From fears of SKYNET, to hopes for the computer in StarTrek and Jarvis in Iron Man, the value […]

Posted by R "Ray" Wang on September 18, 2016

Tuesday's Tip: Seven Factors For Precision Decisions In Artificial Intelligence

The Rush To Artificial Intelligence Will Enable Augmented Humanity While market leaders and fast followers have not yet achieved mass personalization, the next rush is focused on investments in artificial intelligence (see Figure 1).  Searching for a competitive advantage and fearful of disruption, board rooms and CXO’s have rushed to artificial intelligence as the next […]

Posted by R "Ray" Wang on August 23, 2016

Research Summary: Samsung Galaxy Note7 More Enterprise-Ready Than Ever

Why Customers Will Benefit From Samsung’s Investment in Enterprise-Grade Mobile Solutions In Constellation’s surveys, mobile enablement continues to be the top priority for CXOs.  Unfortunately, concerns about enterprise-grade capabilities continue to hamper mobile adoption. Enterprise-class security, field-ready ruggedness, battery life, alternative user interfaces, payments and mobile wallets, dedicated enterprise sales and support, and industry-vertical focus […]

Posted by R "Ray" Wang on August 16, 2016

Monday's Musings: CXOs Seek Enterprise-Grade Mobile Solutions Despite Seven Barriers

Understand The Seven Barriers To Successful Enterprise Mobility Constellation’s annual survey of disruptive technologies among leading CXOs consistently places mobile enablement as a top three priority. In the 2016 survey, more than 58 percent of respondents revalidated that mobile enablement was their number one priority. Unfortunately, most CXOs and their organizations often find mobile solutions […]

Posted by R "Ray" Wang on August 16, 2016

Research Summary: [VIDEO] Inside Constellation's Futurist Framework

Use The PESTEL Futurist Framework To Drive Strategic Board Level Planning Assumptions Constellation updates its futurist framework on a biennial basis.  Using a PESTEL model, political, economic, societal, technological, environmental, and legislative factors drive the overall planning assumptions.  These planning assumptions power strategic planning sessions for board rooms and executive teams.  The final PESTEL model […]

Posted by R "Ray" Wang on August 9, 2016

Research Summary: Infor Partners with Clients to Deliver on Digital Transformation

Software Vendors and Services Providers Shift Value from Products and Services to Outcomes The convergence of software vendors and services providers foreshadows the challenges organizations face in the selection of digital transformation solutions.  The lack of pre-packaged, out-of-the-box solutions forces executives to focus not only on how the solutions are  designed but also on the […]

Posted by R "Ray" Wang on August 4, 2016

Best Practices: Five Critical Success Factors To Digital Transformation

Digital Transformation Requires Five Critical Success Factors Over the past 24 months, Constellation’s clients have experienced closer collaboration between clients and their software vendors and service providers to craft solutions that may not have existed in the past.  This level of collaboration reflects the need for not only strategic differentiation, but also the desire to […]

Posted by R "Ray" Wang on July 10, 2016

Monday's Musings: The Post #BREXIT Analysis, What's Next?

UK Referendum Highlights Displeasure With Political Elites With almost 52% voting to leave, the surprise results of the June 23rd, 2016 referendum highlighted the 40 year shift from euro-centric to euro-skeptic among the average UK citizen (see Figure 1).  While many will attempt to blame the outcome on an ignorant non-urban voter, the results showed […]

Posted by R "Ray" Wang on June 27, 2016

News Analysis: Acquisition Brings Salesforce Customers To The Commerce Party

Salesforce Announces Intent To Acquire Demandware For $2.8B On June 1st, 2016, Salesforce signed a definitive agreement to acquire Burlington, Massachusetts based Demandware for $75.00 per share or around $2.8 billion in cash.  Constellation predicts a $10.01B market for matrix commerce solutions by 2020 as new digital platforms and network economies emerge.  Constellation’s  merger analysis […]

Posted by R "Ray" Wang on June 3, 2016

Monday's Musings: Data – The Foundation Of Real-Time Digital Business

From Big Data to small data, the digital world measures and values every interaction. Digital technology enables every touch point, click, conversation, picture, and byte of digital exhaust to be used to improve decision-making. In fact, data provides the foundation for success in a real-time digital business. This is why organizations must carefully design a […]

Posted by R "Ray" Wang on May 23, 2016

Research Summary: Why Live Engagement Marketing Supercharges Event Marketing

Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with […]

Posted by R "Ray" Wang on May 6, 2016

Monday's Musings: Why Digital Transformation Must Move Beyond The Hiring Of A Chief Digital Officer

Digital Transformation Kicks Into High Gear As A Boardroom Priority Yet Most Leaders Unprepared Whether it’s the fact that 52% of the Fortune 500 have been merged, acquired, gone bankrupt, or just fell of the list, or maybe it’s the paranoia that a small startup anywhere in the world can disrupt the established business models […]

Posted by R "Ray" Wang on April 25, 2016

Monday's Musings: The Four Personas Of The Modern CMO In A Digital World

Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, Constellation identified shared common challenges in the transformation of their roles.  More importantly, with the support of new digital business models, an emerging set of challenges highlight the need to move beyond the classic 4P’s.   The top […]

Posted by R "Ray" Wang on April 11, 2016

Event Report: Business Transformation Top Of Mind For Microsoft Envision #ENV16 Attendees

Inaugural Microsoft Envision Event Seeks To Capture The Hearts and Minds Of Business Leaders An estimated 1800 paid attendees, 4200 partners and employees converged into New Orleans, Louisiana, for Microsoft’s inaugural business decision makers conference.  The three day event which also drew 100,000 online viewers, started April 4th, 2016 and concluded April 6th, 2016.  The […]

Posted by R "Ray" Wang on April 7, 2016