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News Analysis: Oracle Allegedly Wins Bid For TikTok
Why This Makes Sense On Three Counts If the Wall Street Journal’s article is correct, Oracle has emerged as the winner over Microsoft and Walmart for the acquisition of ByteDance’s US operations as TikTok’s “trusted tech partner”. While many in the industry remain confused on why Oracle would acquire the social media giant’s 100 million […]

News Analysis: Salesforce Commerce Cloud Intends To Acquire Mobify for Progressive Web Apps
Modern Progressive Web Apps Much Needed Vancouver, British Columbia, based Mobify was approached by Salesforce.com for an estimated $60M acquisition on September 4th, 2020. Mobify, founded in 2007 by two Simon Fraser University students, Igor Faletski and John Boxall, began as an SMS text messaging app that sent bus times to mobile users. Their expertise […]

Monday’s Musings: The Death of Density As A Business Model And What To Do About It
Density Is Dead! (At least for now) The Covid-19 acceleration to digital business models has ushered an era where before coronavirus (BC) business models built on human density will struggle to survive. Those models relied on high volumes and dense environments to scale and drive profitability. Unfortunately, concerns over public health have curtailed these businesses […]

News Analysis: Salesforce Commerce Cloud Quick Start Addresses Post Pandemic Requirements
Contactless, Direct To Consumer, Buy Online Pickup Anywhere, Automation, and Subscription Ready Drive Post Pandemic Response Matrix Commerce analyzes the disruptive pressures influencing the commerce paradigm. Commerce faces rapidly changing business models and new payment options that are often misunderstood and poorly integrated. Matrix commerce (TM) means the fusing of demand signals and supply chains […]

Monday's Musings: Designing Five Pillars For Level 1 Artificial Intelligence Ethics
Focus On Humanizing AI As organizations begin their journey into artificial intelligence (AI), ethics often enter the design process. While achieving a uniform set of ethics may seem insurmountable, some design points will help facilitate the humanization of artificial intelligence and provide appropriate checks and balances. Constellation has identified design pillars for Level 1 AI. […]

Monday's Musings: Want AI Ethics? Learn From These Four Movies/TV Shows!
The Convergence of Technology, Society, And AI Ethics Is Already Among Us Over the past year, almost every conversation on artificial intelligence involved a discussion on ethics, humanity, and policy. Sometimes a picture is worth a thousand words. In this case, one can look to Hollywood for a few good suggestions to ponder. Four AI […]

Research Report: Demystifying Artificial Intelligence
Everything You Wanted To Know About AI But Were Afraid To Ask Executive Summary The rush to exponential technologies in new business models has placed artificial intelligence (AI) in the forefront of boardroom priorities for 2018. As leaders move beyond the AI hype, the journey toward AI requires both a business mindset and the institutional […]

Monday's Musing: Infinite Ambient Orchestration
Inside the Design Point For All Future AI Driven Apps The quest for mass personalization at scale in an era of artificial intelligence (AI) has led to new models of design for the future of applications. One design point for these new AI driven smart apps is a concept called Infinite Ambient Orchestration. The three […]

Tuesday's Tip: Know When To Automate With Artificial Intelligence
Six Factors For Powering AI Driven Smart Services Recent client conversations indicate a desire for designing new AI Driven Smart Services. The rush to incorporate artificial intelligence into processes often requires a deeper examination of which services should be AI enabled. Constellation’s latest framework for augmenting humanity encompasses six factors (see Figure 1): Repetitiveness. The […]

Research Summary: Artificial Intelligence Delivers Mass Personalization In Commerce
Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them Over the past four decades, valiant attempts at personalization have failed due to the lack of relevant and intelligent automation. Moreover, expectations of consumers and prospects have only grown. The result – an expectations gap in personalization that manifests itself in fickler consumers […]

News Analysis: Acquisition Brings Salesforce Customers To The Commerce Party
Salesforce Announces Intent To Acquire Demandware For $2.8B On June 1st, 2016, Salesforce signed a definitive agreement to acquire Burlington, Massachusetts based Demandware for $75.00 per share or around $2.8 billion in cash. Constellation predicts a $10.01B market for matrix commerce solutions by 2020 as new digital platforms and network economies emerge. Constellation’s merger analysis […]

Tuesday's Tip: IOT and The Death Of OmniChannel Non-sense In Customer Experience
Stop Thinking In Channels And Start Thinking In Settings and Scenes As organizations realize they are no longer selling products and services but delivering on experiences and outcomes, the shift to delivering on a brand promise requires the ability to deliver mass personalization at scale. This is the heart of delivering digital business value. However, […]

Event Invitation: Webinar on The American Eagle Story- Competing On Experiences And Outcomes In A Mobile World
DELIVERING IN-STORE EXPERIENCES TO DIGITAL CUSTOMERS Join me Thursday, October 8th, 2015 from 12 to 1 pm PT for a webinar on customer experience in a mobile world. Only 37% of US brands rate their ability to achieve their eCommerce goals as very effective. As a result, most brands lack the ability to convert a […]

Event Report: Zuora's #Subscribed15 Shows How Organizations Can Power Their Digital Transformation Initiatives
Subscribed15 Brings Together The Market Leaders and Fast Followers Of Digital Transformation Over 2,000 attendees convened May 20th – 21st, 2015 at the Hilton Union Square in San Francisco for the 5th annual Subscribed Conference. The early adopters in the subscription economy and those seeking to build for a post-sale, on-demand, attention economy were treated […]

Event Report: Insights Into The New NetSuite At SuiteWorld 2015
SuiteWorld Comes Of Disruptive Age Over 7,500 attendees convened at the San Jose McEnery Convention center for the 5th annual NetSuite SuiteWorld. The four day event brought together customers, partners, and influencers among the ecosystem. As one of the original cloud pioneers, the appropriate event theme focused on the impact of disruption. Taking its own […]