Focus On Humanizing AI As organizations begin their journey into artificial intelligence (AI), ethics often enter the design process.  While achieving a uniform set of ethics may seem insurmountable, some design points will help facilitate the humanization of artificial intelligence and provide appropriate checks and balances.  Constellation has identified design pillars for Level 1 AI.  […]

The Convergence of Technology, Society, And AI Ethics Is Already Among Us Over the past year, almost every conversation on artificial intelligence involved a discussion on ethics, humanity, and policy.  Sometimes a picture is worth a thousand words.  In this case, one can look to Hollywood for a few good suggestions to ponder.  Four AI […]

Everything You Wanted To Know About AI But Were Afraid To Ask Executive Summary The rush to exponential technologies in new business models has placed artificial intelligence (AI) in the forefront of boardroom priorities for 2018. As leaders move beyond the AI hype, the journey toward AI requires both a business mindset and the institutional […]

Inside the Design Point For All Future AI Driven Apps The quest for mass personalization at scale in an era of artificial intelligence (AI) has led to new models of design for the future of applications.  One design point for these new AI driven smart apps is a concept called Infinite Ambient Orchestration.  The three […]

Six Factors For Powering AI Driven Smart Services Recent client conversations indicate a desire for designing new AI Driven Smart Services.   The rush to incorporate artificial intelligence into processes often requires a deeper examination of which services should be AI enabled.  Constellation’s latest framework for augmenting humanity encompasses six factors (see Figure 1): Repetitiveness.  The […]

Learn How To Overcome Functional Fiefdoms and Legacy Technologies In One Full Swoop Customer Experience (CX) software suites from technology providers aim to provide businesses with a seamless experience across marketing, sales and service, offering a single view of the customer. On the other hand, customers must deal with a fragmented CX technology stack that […]

Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them Over the past four decades, valiant attempts at personalization have failed due to the lack of relevant and intelligent automation.  Moreover, expectations of consumers and prospects have only grown.  The result – an expectations gap in personalization that manifests itself in fickler consumers […]

Employer Branding Comes of Age On September 12th, Glassdoor kicked off its Employer Branding Summit in San Francisco at the Hotel Nikko.  Social recruiting, employer branding, and talent acquisition pros gathered to hear how branding impacts the recruiting landscape.  Robert Hohman, CEO of Glassdoor welcomed the audience to set the stage (see Figure 1). Guest […]

Market Leaders And Fast Followers Celebrate Over A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted.  Fast forward eleven years to 2014, an estimated 5600+ customers, partners, influencers, and prospects gathered at the Salt […]

Market Leaders And Fast Followers Celebrate A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted.  Fast forward eleven years to 2014, an estimated 7000 customers, partners, influencers, and prospects gathered at the Salt Palace […]

Age Is Not The Deciding Factor In Five Generations Of Workers When discussing the future of work, most folks immediately jump to the discussion of millennials, generation Y, generation X, baby boomers, post war, etc.  However, the shift to digital business finds a different type of five generations.  This segmentation describes how digitally proficient people […]

General Catalyst, Summit, and Yuchun Lee To Take Clarabridge To Next Phase Of Growth Rapidly growing Reston, VA based Clarabridge, announced on September 10, 2013 a $80 million round of capital.  Founded in 2006, Clarabridge is a leading provider of customer experience solutions.  The funding announcement is significant as Clarabridge: Invests into global expansion and […]

Market Leaders Refocus On Digital Business and Customer Centricity The annual gathering of the industry’s top thought leaders, users, and vendors of CRM converged at the Marriott Marquis in New York this past August 19th to 21st.  As with any good conference, the speaker tracks and the corridor conversations provided a glimpse of where market […]

Forward And Commentary Constellation Research keynoted at Ping Identity’s Cloud Identity Summit 2013 in July.  Gathered in front of the Identerati,  an Identity Manifesto was presented.  The research behind that manifesto has been summarized here in this summary.  The final big idea research report will offer insight into four of Constellation’s primary research themes, the […]

Just 14 months after announcing the acquisition of Trinicom, Kana has revealed the latest release of its cloud customer service suite for the mid-market, Kana Express.   Released on June 27, 2013, the new product reflects the company’s mission “To provide leading customer service solutions that empower our customers to create experiences that count, for their […]