Personal Log: Have most analysts completely given up doing research?
Authors: Phil Fersht and R “Ray” Wang, Industry Analysts who still give a sh!t (This is a collaboration and represents our individual points of view and not necessarily our employers. Oh wait, that’s us…. moving on…) The State Of The Industry Research Industry Remains Fragile We called it three years’ ago and we can now […]
Event Report: IIAR UK Forum – The Future Of The Industry Analyst, Legacy Vs Disruptive
Legacy Analyst Firms Vs Disruptive Influencer Firms On March 14th, 2012 Constellation had the privilege and pleasure of presenting at the IIAR UK Chapter’s monthly meeting moderated by Simon Levin (see Figure 1). For those who don’t know, the IIAR is a “not-for-profit organisation established to raise awareness of analyst relations and the value of […]
Product Review: The New TweetLevel And Blog Level Provide Critical Tools For Influencer Relations And Marketing Professionals
TweetLevel Competes In A Crowded Field Of Social Analytics Vendors Focused On Twitter Since Twitter shut off its access to its APIs, companies who rank influence of twitter users have had to find other alternatives. Jonny Bentwood, Head of Analyst Relations and Strategy at Edelman, is the master mind behind the original TweetLevel, and two […]
Trends: Influencers Aspire For Market Maker Status
Eight Major Influencer Types Exist Today Analyst relations, public relations, influencer relations and other interested parties have witnessed the rapidly evolving and emerging buy-side and market influencer models. In the past, eight influencer types followed five distinct traits (see Figure 1): Fame. Awareness, notoriety, perceived market status. Fortune. Billing rates, wealth, earnings. Market impact. Buy-side […]
Personal Log: Welcoming Alan Webber and Lora Cecere to Altimeter Group!
Altimeter Group Adds Supply Chain and Public Sector Coverage Our enterprise strategy clients continue to seek advice on how to apply disruptive technologies to change their business models, innovate around their processes, or adjust their organizational structure. We’re seeing demand for a point of view that may start with customer strategy and end with supply […]
Quips: How much industry experience do you want from your analysts?
Here’s the context…after a week at Forrester’s IT Forum in Las Vegas, clients kept coming back to us saying that in general it was refreshing seeing how much experience our analysts had and also how fun it was to meet the analysts in person. So on Friday May 28th, I posed the question, “Having an […]
Protected: Best Practices: 5 Tactics to Maintaining Analyst Objectivity (For Industry Analysts)
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Monday's Musings: One Humble Industry Analyst's Thanks And Reflections On His Role
Four Years Into This Job And It Remains As Exciting As Ever It’s been awhile since I’ve posted about life as an industry analyst. In fact, the last post was January 25, 2006, in the old Analyst 101 series. At that point, I was reflecting on the job during my one year mark. In fact, […]