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News Analysis: Salesforce Commerce Cloud Quick Start Addresses Post Pandemic Requirements

Contactless, Direct To Consumer, Buy Online Pickup Anywhere, Automation, and Subscription Ready Drive Post Pandemic Response Matrix Commerce analyzes the disruptive pressures influencing the commerce paradigm. Commerce faces rapidly changing business models and new payment options that are often misunderstood and poorly integrated. Matrix commerce (TM) means the fusing of demand signals and supply chains […]

Posted by R "Ray" Wang on May 21, 2020

Monday’s Musings: The Matrix Commerce Post Pandemic Playbook #COVID19

Understand The Key Priorities In A Post Pandemic Response Over the past seven weeks, Constellation Research, Inc. has fielded hundreds of calls from CXO’s about what to consider in the business and technology response to the coronavirus and Covid-19 fall out. The conversations with clients and the analysis from the research team have resulted in […]

Posted by R "Ray" Wang on April 26, 2020

Monday’s Musings: Why Every Organization Must Build A Post Pandemic Playbook #COVID19 #CoronaVirus

Understand The Key Priorities In A Post Pandemic Response Over the past three weeks, Constellation Research, Inc. has fielded hundreds of calls from CXO’s about what to consider in the business and technology response to the coronavirus and Covid-19 fall out.  In fact, on Friday April 3rd, Constellation convened a conversation with more than 40 […]

Posted by R "Ray" Wang on April 6, 2020

News Analysis: Tech Vendors Take On #Coronavirus

Big Tech Steps Up To Support The “War” Effort Over the past two-weeks, the tech community has sought different ways to assist with the battle against Covid-19.  Efforts range from free usage of product, cash assistance, donations, and product innovations.  Here’s a short run down of some highlighted announcements: IBM, The White House, and Department […]

Posted by R "Ray" Wang on March 23, 2020

Personal Log: Understanding Case Fatality Rates For #COVID19 #CoronaVirus

Data In Early Case Fatality Rates Are Naturally Biased To Show Massive Fatality While there’s nothing wrong with an abundance of caution for high case fatality rates we are seeing for the COVID-19 coronavirus, the data is not accurate. We keep hearing 3.5% or 4% of the population is going to die. Why is the […]

Posted by R "Ray" Wang on March 7, 2020

Best Practices: Hosting Events In The Age Of #Coronavirus (COVID-19)

Event Organizers and Large Venue Operators Must Exercise An Abundance Of Caution Source: Constellation Research, Inc. Ambient Experience Summit 2020 Atlanta Amidst the backdrop of coronavirus fears and the spread of COVID-19, event organizers, large venue promoters, and major league sports teams, must make the tough decisions on whether or not to host their events […]

Posted by R "Ray" Wang on February 29, 2020

Monday’s Musings: The Roaring 20’s and the #Futureof2020

With a new decade in front of us, what happens when the confluence of politics, economics, society, technology, environmental, and legislative forces meet the forces of humanity? Here are seven deep trends that will emerge to impact the next decade and more: 1. Human Ingenuity vs Intelligent Automation In a world of AI possibilities and […]

Posted by R "Ray" Wang on December 23, 2019

Event Report: AI Everywhere at Dreamforce And The Rise Of Ambient Experiences #DF19

Einstein Everywhere In Every Cloud And Every Industry Dreamforce 2019 kicked off to 171,000 on-site attendees and over 13 million online viewers.  Sessions packed in at Moscone Center and the surrounding hotels were bursting at the seems, even with Howard Street shut down as the HQ for the Dreamforce National Park.  The event often known […]

Posted by R "Ray" Wang on November 27, 2019

Event Report: Customer Data Platform Takes Center Stage At Salesforce Connections 2019 #CNX19

Written with Nicole France @lnfrance Customer 360 Mantra Manifests In The Customer Data Platform Over 12,000 customers from 40+ countries convened at Chicago’s McCormick Center for the annual Salesforce Connections conference.  Stephanie Buscemi, CMO, welcomed the audience and key customers such as Conagra, Indiana Pacers, and State Farm to the stage.  Key highlights from the […]

Posted by R "Ray" Wang on June 19, 2019

Monday's Musings: Part 1 of 4 – What Top CMO's Care About (Demand Gen Persona)

Top Trends for 2018 Highlight Greater Orchestration In March 2016, Constellation introduced four personas of the modern CMO (see Figure 1).  This framework provided CMO’s with a model to think about the role of strategy versus execution and audience development versus audience acquisition.   Over the past eight weeks, conversations with demand generation focused CMO’s […]

Posted by R "Ray" Wang on August 28, 2017

Research Summary: Why Live Engagement Marketing Supercharges Event Marketing

Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with […]

Posted by R "Ray" Wang on May 6, 2016

Monday's Musings: The Four Personas Of The Modern CMO In A Digital World

Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, Constellation identified shared common challenges in the transformation of their roles.  More importantly, with the support of new digital business models, an emerging set of challenges highlight the need to move beyond the classic 4P’s.   The top […]

Posted by R "Ray" Wang on April 11, 2016

News Analysis: @Infosys Announces Three New Service Lines #AiKiDō

New Ai Ki Dō Service Offerings Provide A High Potential Path To Growth For Clients On August 20th, 2015, Infosys announced a set of new service offerings to help organizations jump start growth.  Organized into three areas and named Ai Ki Dō, the approach addresses design driven initiatives, knowledge based IT, and platforms. Here’s the […]

Posted by R "Ray" Wang on August 20, 2015

News Analysis: @Oracle Announces Agreement To Acquire Marketing Cloud A/B Testing Firm @Maxymiser

Oracle Marketing Cloud Customers Will Gain Channel Agnostic Customer Experience A/B Testing Solution Oracle announced the August 20th, 2015, agreement to acquire Maxymiser, a multivariate and A/B testing solution used to improve customer experience.  Here’s the quick video analysis of the deal (see Figure 1). (A blog post may follow given time constraints) Figure 1. […]

Posted by R "Ray" Wang on August 20, 2015

Trends: 9 Actions to Consider Before 2015 For Digital Transformation

Digital Strategy From The Analysts At Constellation Research Constellation’s year end checklist offers suggestions designed to enable you to take control of your digital strategy in 2015. Consider these actions to ensure you dominate digital disruption in the new year. 1. Matrix Commerce: Scrub your data By Guy Courtin When it comes to Matrix Commerce, […]

Posted by R "Ray" Wang on December 18, 2014