Archives

Trends: Constellation 2018 Enterprise Awards

Awards Recognize Mostly The Pinnacle and A Tinge Of Nadir For Enterprise Tech In 2018, enterprise tech remained fast-paced, innovative, and action-packed.  The Constellation Research team attended over 250 enterprise tech events, handled 1000’s of inquiries and briefings, dealt with 1000’s of media inquiries, and reached 100’s of millions in the social sphere.  With that […]

Posted by R "Ray" Wang on January 3, 2019

Event Report: Marketo Moves From Revenue Management To Customer Engagement Platform #MKTGNation14

Marketo Moves Beyond Revenue To Customer Engagement Platform A growing realization that funnels are dead again (and again) in sales, marketing, service, and commerce drives a big shift in the digital business disruption.  In front of 6000 customers, prospects, influencers, and employees, Marketo’s CEO Phil Fernandez put to bed some myths about the mix of […]

Posted by R "Ray" Wang on April 11, 2014

Trends: The Battle For CMO Mind Share

Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015.   While IT budgets continue to stay flat, marketing budgets are up.  Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012.  Consequently, the heat […]

Posted by R "Ray" Wang on August 2, 2012

Event Report: Oracle Open World 2010 – The Wrap Up

Oracle Continues To Demonstrate Benefits From An Effective M&A Strategy A quick poll of 61 attendees at Oracle Open World 2010, revealed that 57.4% (35/61) of Oracle customers were positive, 29.2% (19/61) were neutral, and 10.8% (7/61) were negative about Oracle’s application strategy to date.  A continued stream of product enhancements and releases may be […]

Posted by R "Ray" Wang on September 26, 2010