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Research Summary: Artificial Intelligence Delivers Mass Personalization In Commerce

Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them Over the past four decades, valiant attempts at personalization have failed due to the lack of relevant and intelligent automation.  Moreover, expectations of consumers and prospects have only grown.  The result – an expectations gap in personalization that manifests itself in fickler consumers […]

Posted by R "Ray" Wang on April 17, 2017

Monday's Musings: The Post #BREXIT Analysis, What's Next?

UK Referendum Highlights Displeasure With Political Elites With almost 52% voting to leave, the surprise results of the June 23rd, 2016 referendum highlighted the 40 year shift from euro-centric to euro-skeptic among the average UK citizen (see Figure 1).  While many will attempt to blame the outcome on an ignorant non-urban voter, the results showed […]

Posted by R "Ray" Wang on June 27, 2016

News Analysis: Acquisition Brings Salesforce Customers To The Commerce Party

Salesforce Announces Intent To Acquire Demandware For $2.8B On June 1st, 2016, Salesforce signed a definitive agreement to acquire Burlington, Massachusetts based Demandware for $75.00 per share or around $2.8 billion in cash.  Constellation predicts a $10.01B market for matrix commerce solutions by 2020 as new digital platforms and network economies emerge.  Constellation’s  merger analysis […]

Posted by R "Ray" Wang on June 3, 2016

Tuesday's Tip: IOT and The Death Of OmniChannel Non-sense In Customer Experience

Stop Thinking In Channels And Start Thinking In Settings and Scenes As organizations realize they are no longer selling products and services but delivering on experiences and outcomes, the shift to delivering on a brand promise requires the ability to deliver mass personalization at scale. This is the heart of delivering digital business value.  However, […]

Posted by R "Ray" Wang on September 22, 2015

Event Invitation: Webinar on The American Eagle Story- Competing On Experiences And Outcomes In A Mobile World

DELIVERING IN-STORE EXPERIENCES TO DIGITAL CUSTOMERS Join me Thursday, October 8th, 2015 from 12 to 1 pm PT for a webinar on customer experience in a mobile world. Only 37% of US brands rate their ability to achieve their eCommerce goals as very effective. As a result, most brands lack the ability to convert a […]

Posted by R "Ray" Wang on September 15, 2015

Event Report: Sage Summit 2015 Shows A Refocus On The Future Of The SMB Customer

A New CEO Brings A New Outlook To Sage Over 7000 people waded through the humidity of New Orleans in July to hear what the new CEO Stephen Kelly had in mind for Sage.  Over the past three years, Sage has faced changes in product road maps, leadership changes, and partner programs.  As the company […]

Posted by R "Ray" Wang on July 29, 2015

Event Report: Zuora's #Subscribed15 Shows How Organizations Can Power Their Digital Transformation Initiatives

Subscribed15 Brings Together The Market Leaders and Fast Followers Of Digital Transformation Over 2,000 attendees convened May 20th – 21st, 2015 at the Hilton Union Square in San Francisco for the 5th annual Subscribed Conference.   The early adopters in the subscription economy and those seeking to build for a post-sale, on-demand, attention economy were treated […]

Posted by R "Ray" Wang on May 31, 2015

Event Report: Insights Into The New NetSuite At SuiteWorld 2015

SuiteWorld Comes Of Disruptive Age Over 7,500 attendees convened at the San Jose McEnery Convention center for the 5th annual NetSuite SuiteWorld.   The four day event brought together customers, partners, and influencers among the ecosystem.  As one of the original cloud pioneers, the appropriate event theme focused on the impact of disruption.   Taking its own […]

Posted by R "Ray" Wang on May 9, 2015

Event Report: Insights From #NRF15 Retail's Big Show Highlight Need For Continuity Of Experience

Attendees Buoyed By Economic Recovery Optimism At This Year’s Big Show The 2015 annual big show brought 33,000+ attendees to New York to explore the future of retail.   From the movers and shakers in the brand world to the hot retail technology vendors, the mood was buoyant and the outlook more positive than in year’s […]

Posted by R "Ray" Wang on January 13, 2015

Event Report: The Storify #CCE2014 TweetStream On #DigitalTransformation #DigitalBiz

Constellation’s Connected Enterprise Brings The World Of Digital Transformation To Life At the 4th annual executive innovation summit, Constellation hosted over 200 early adopters, pioneers, and innovators in digital transformation at the Ritz Carlton Half Moon Bay.  Digital transformation and business topics include: Consumerizaiton of IT Data to Decisions Digital Marketing Transformation Future of Work […]

Posted by R "Ray" Wang on November 1, 2014

News Analysis: Adobe EchoSign's Electronic Signatures Goes 100% Mobile

Frictionless Signatures Key To Matrix Commerce Success On September 16th, 2014, Adobe EchoSign announced native mobile e-signature capability for Android devices.  While EchoSign has been in the cloud for some time, and the iOS app has been out since December 2011,  the native capability in mobile allows over 37 million users to send documents for […]

Posted by R "Ray" Wang on September 28, 2014

News Analysis: Netsuite Acquires Venda For Digital Commerce And EMEA Expansion

Netsuite Sees Venda As Key To EMEA Expansion On July 17th, 2014, San Mateo, CA based NetSuite announced the acquisition of London based Venda for an undisclosed sum.  Since General Manager Andrew Lloyd’s arrival in January 2011, NetSuite has made several acquisitions to bolster its standing in the world of Matrix Commerce with OrderMotion in […]

Posted by R "Ray" Wang on July 21, 2014

Call for Applications: SuperNova Awards for Leaders Disrupting Business Models With Digital Technologies

Deadline for applications August 1, 2014 The first awards to recognize pioneers, leaders, innovators who use technology to transform business In its fourth year, the Constellation SuperNova Awards will recognize seven individuals who demonstrate true innovation through their application and adoption of new and emerging technologies. As always, we’re searching for leaders and teams who have […]

Posted by R "Ray" Wang on July 1, 2014

Tuesday's Tip: Five Steps To Starting Your Digital Transformation Initiative

Cut Through The Hype and Get Started Over the past 12 months, Constellation has interviewed, researched, or assisted more than 50 market leaders and fast followers crafting a digital transformation strategy.  Regardless of industry, size of company, or geography, these early adopters share five common steps to success.  In each case, these steps provide the […]

Posted by R "Ray" Wang on May 26, 2014

Monday's Musings: Why May 12th, 2014 Is One Of The Busiest Weeks In Enterprise Software Conferences

Ten Enterprise Software Events To Check Out And Follow The Week of May 12th, 2014 The Monday after Mother’s day was traditionally the week of the America’s SAP User Group and SAP’s big show, SAPPHIRENOW.  However, this year the 20,000 plus attendee and over 250 partner sponsored show moved to June 2nd in order to […]

Posted by R "Ray" Wang on May 11, 2014