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Research Summary: Why Live Engagement Marketing Supercharges Event Marketing
Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with […]

Monday's Musings: The Four Personas Of The Modern CMO In A Digital World
Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, Constellation identified shared common challenges in the transformation of their roles. More importantly, with the support of new digital business models, an emerging set of challenges highlight the need to move beyond the classic 4P’s. The top […]

Trends: [VIDEO] The Digital Business Disruption Ahead Preview – NASSCOM India Leadership Forum (#NASSCOM_ILF)
A 10-Minute Preview Video Interview Of The Digital Business Disruption Ahead From The #NASSCOM_ILF Team On January 17th, 2014, the NASSCOM team interviewed Constellation Research about the digital disruption ahead. The short 10 minute video covers key topics including: Convergence of the five pillars of digital business drive the current digital disruption. The end of […]

Best Practices: Applying Social Business Challenges To Social Business Maturity Models
Early Adopters Cross Through Five Phases Of Social Business Maturity Interviews with over 100 early adopters of social business (i.e. social crm, E2.0, social media marketing, etc.) reveal 5 phases of social business maturity (see Figure 1): Discovery. A few individuals begin the process of discovering new tools. Individuals identify consumer tech innovations that impact […]