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Research Summary: Why Live Engagement Marketing Supercharges Event Marketing

Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with […]

Posted by R "Ray" Wang on May 6, 2016

Monday's Musings: The Four Personas Of The Modern CMO In A Digital World

Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, Constellation identified shared common challenges in the transformation of their roles.  More importantly, with the support of new digital business models, an emerging set of challenges highlight the need to move beyond the classic 4P’s.   The top […]

Posted by R "Ray" Wang on April 11, 2016

Tuesday's Tip: How To Compare Total Ownership Costs

Apps Strategy Options Abound And Organizations Need Accurate Comparison Methodologies Recent inquiries from blog readers and client engagements highlight a growing need to compare the cost of apps strategies.  Common comparison scenarios often include: SaaS versus on-premise Upgrade versus customization Single instance versus two-tier Vendor maintenance versus third party options Custom apps versus packaged apps […]

Posted by R "Ray" Wang on May 11, 2010

Tuesday's Tip: When To Go With A Two-Tier ERP Strategy

Single Instance ERP Harder And Harder To Justify The holy grail of an ERP implementation used to be the single instance deployment.  However, market forces, a move to adopt new disruptive technologies, slow pace of innovation from incumbent vendors, and high maintenance fees have changed many organization’s perspectives.  Add a slew of rapidly changing business […]

Posted by R "Ray" Wang on March 2, 2010