Archives

Quark Summary: What Every CMO Needs To Know About The Six C's Of Customer Engagement

Forward And Commentary CMO’s seeking to avoid the desensitization that comes with the adoption of new media will want to quickly deploy the Six C’s of Customer Engagement. A. Introduction Social media effectiveness for brands and enterprises will rapidly mirror the trends that email and web sites experienced during the late 1990’s to early 2000’s.  […]

Posted by R "Ray" Wang on March 8, 2012

Best Practices: From First To Worst – Continental In A Post United World, Lessons In Next Gen Customer Experience

Multiple Respected Research Survey Results Confirm Frequent Flyer Observations It’s official. In multiple respected customer experience research reports that cover the airline industry, the results are in.  Despite the numerous attempts by CEO Jeff Smisek to gloss over the issue with increasingly slicked up, feel good, on board welcome ads, Continental’s customer satisfaction numbers have […]

Posted by R "Ray" Wang on March 2, 2012

Monday's Musings: Beyond The Three V's of Big Data – Viscosity and Virality

Revisiting the Three V’s of Big Data It’s time to revisit that original post from July 4th, 2011 post on the the Three V’s of big data.  Here’s the recap: Traditionally, big data describes data that’s too large for existing systems to process.  Over the past three years, experts and gurus in the space have […]

Posted by R "Ray" Wang on February 27, 2012

Monday's Musings: Why Customers And Prospects Expect Clearer Rules About Content Marketing

Original Mission Improves Engagement Through Relevancy Content marketing re-emerges as a hot topic and trend in improving engagement with existing customers and prospects.  Marketers can improve the likelihood of engagement through the creation and sharing of relevant information.  Typical delivery formats include advertorials, emails, branded websites, white papers, webinars, podcasts, and field marketing events.  Content […]

Posted by R "Ray" Wang on February 20, 2012

Product Review: SAP's Recalls Plus App – The Crossover From Enterprise To Consumer Begins

SAP’s First Consumer App Addresses A Key Consumer Concern At midnight pacific time, February 15th, SAP launched its first ever consumer app – Recalls Plus. This consumer app, downloadable for free on Apple’s app store, was developed from one of the world’s leading enterprise software companies (see Figure 1.)  SAP’s first foray into the consumer […]

Posted by R "Ray" Wang on February 15, 2012

Research Summary: Best Practices: Consolidated CRM Deployments Drive Paths to Modernization And Social CRM (SCRM)

Forward And Commentary As with any maturing product category, CRM applications have evolved over time from point applications to best of breed solutions to end-to-end suites. This report examines some common styles of modernization as CRM emerges from the systems of transaction era to the systems of engagement era and beyond. A. Introduction With the […]

Posted by R "Ray" Wang on February 13, 2012

News Analysis: The Implications Of Oracle's Acquisition Of Taleo

Catch my colleague Yvette Cameron’s point of view here. She covers Future of Work for Constellation Research, Inc. Oracle Plays Catch Up With Public Cloud Ambitions On February 9th, Oracle announced its intention to acquire Dublin, CA based Taleo for $1.9B.  Taleo is a cloud based talent management software provider with 5000 customers and 1400 […]

Posted by R "Ray" Wang on February 9, 2012

Executive Profiles: Disruptive Tech Leaders In Cloud Computing – Brad Smith, Intuit

Welcome to an on-going series of interviews with the people behind the technologies in Cloud Computing.  The interviews  provide insightful points of view from a customer, industry, and vendor perspective.  A full list of interviewees can be found here. Brad Smith, President and Chief Executive Officer of Intuit Biography Brad Smith became Intuit’s president and […]

Posted by R "Ray" Wang on February 2, 2012

Vendor Events: Webinar – Putting Big Data Streaming and Analytics to Work

Big Data Tuesday Webinar Date: Tuesday, February 7, 2012 Time: 9:00am  PT / 12:00pm ET Real-time analytics on big data is one of the hot topics for many organizations. Given that the traditional information infrastructure for analytics has evolved from a batch-oriented approach, it is challenging for IT to augment the existing environment to meet […]

Posted by R "Ray" Wang on January 22, 2012

Executive Profiles: Disruptive Tech Leaders In Social Business – Randy Guard, SAS Institute

Welcome to an on-going series of interviews with the people behind the technologies in Social Business.  The interviews  provide insightful points of view from a customer, industry, and vendor perspective.  A full list of interviewees can be found here. Randy Guard – Vice President of Sales Development and Product Management, SAS Institute Biography As Vice […]

Posted by R "Ray" Wang on January 19, 2012

News Analysis: Tidemark Gains $24M in Series C Funding, Redpoint Ventures Leads Round

Big Data, Cloud Based Performance Apps, Drive Interest In Additional Investment Redwood City, California based Tidemark announced that it raised $24 M in Series C funding from Redpoint Ventures, Greylock Partners, Andreessen Horowitz, and Dave Duffield.  Key points include: Redpoint Ventures leads the round and Geoff Yang joins the board. To date Tidemark has raised […]

Posted by R "Ray" Wang on January 18, 2012

Quips: The Slide Some Vendors Won't Let Me Show On Social Media Tools

Social Media Explained In 140 Characters (More or Less) Some time back a tweet went out describing what all the tools were (Figure 1).  I modified this a bit and now use it in alot of presentations to audiences around the world.  More than 80% of the conference organizers usually are fine with this slide.  […]

Posted by R "Ray" Wang on January 16, 2012

Monday's Musings: Seven Basic Privacy Rights Users Should Demand For Social Business

Public Outrage Grows Over Lax Privacy Polices At Popular Social Networking Sites Recent actions by social networking leaders in the market place have brought new attention to a user’s privacy rights.  Despite the fact that these sites provide a freemium service to users, abuse and arrogance of a user’s privacy rights combined with user ignorance […]

Posted by R "Ray" Wang on January 15, 2012

Tuesday's Tip: Five Cloud/SaaS Contract Negotiation Tips For 2012

Business Leaders Often Poorly Prepared For Cloud/SaaS Contract Negotiations Business leaders often take great care in building their Cloud and SaaS strategy, only to have many of the benefits of flexibility and agility hampered by overlooking details in their cloud contracts.   In conversations with over 200 cloud customers in 2011, key reasons include: A […]

Posted by R "Ray" Wang on January 10, 2012

Executive Profiles: Disruptive Tech Leaders In Cloud Computing – Adam Rogers, Ultimate Software

Welcome to an on-going series of interviews with the people behind the technologies in Cloud Computing.  The interviews  provide insightful points of view from a customer, industry, and vendor perspective.  A full list of interviewees can be found here. Adam Rogers – Senior Vice President and Chief Technology Officer, Ultimate Software 1. Tell me in […]

Posted by R "Ray" Wang on January 9, 2012