Quips: The Slide Some Vendors Won't Let Me Show On Social Media Tools
Social Media Explained In 140 Characters (More or Less) Some time back a tweet went out describing what all the tools were (Figure 1). I modified this a bit and now use it in alot of presentations to audiences around the world. More than 80% of the conference organizers usually are fine with this slide. […]
Product Review: The New TweetLevel And Blog Level Provide Critical Tools For Influencer Relations And Marketing Professionals
TweetLevel Competes In A Crowded Field Of Social Analytics Vendors Focused On Twitter Since Twitter shut off its access to its APIs, companies who rank influence of twitter users have had to find other alternatives. Jonny Bentwood, Head of Analyst Relations and Strategy at Edelman, is the master mind behind the original TweetLevel, and two […]
Monday's Musings: Reflections On Obama And The False Hope For A Tech Halo
President Obama’s Visit Reflects The Importance Of Silicon Valley To The US Economy By now everyone’s seen and re-seen the photo showing the tech-centric dinner at John Doerr’s house in Woodside, CA on February 17th, 2011 (see Figure 1). With a guest list that included most of the “Captains of the Tech Industry” it would […]
Research Report: How The Five Pillars Of Consumer Tech Influence Enterprise Innovation
Most Enterprise Software Vendors Fail To Deliver Innovation Despite hundreds of billions wasted on failed research and development projects, most market influencers would agree that enterprise software vendors have produced a dearth of innovation over the past decade. Vendors often cite UI re-skins, major functionality additions, integration of acquisitions, technology re-platforms, and weak attempts at […]
Event Report: Salesforce.com Pushes Social CRM Technology — But Don't Expect Companies To Be Successful With Tools Alone
This post was co-written with Jeremiah Owyang, Partner and Colleague at Altimeter Group Above: Pictures from Salesforce’s event Salesforce.com launches a new set of social apps that make CRM connected to the social web. So what does it mean? Salesforce.com’s Twitter integration and application launch helps brands monitor what’s being said. Yet despite the fanfare, […]
Monday's Musings: Why Every Social CRM Initiative Needs An MDM Backbone
Proliferation and access to new social tools creates significant challenges for organizations Organizations engaged in Social CRM initiatives often start out by monitoring the chatter and conversation across a few platforms and channels such as Facebook and Twitter. As these organizations increase their savviness, they quickly realize the enormity of the challenge. The exponential number […]
Quips: How much industry experience do you want from your analysts?
Here’s the context…after a week at Forrester’s IT Forum in Las Vegas, clients kept coming back to us saying that in general it was refreshing seeing how much experience our analysts had and also how fun it was to meet the analysts in person. So on Friday May 28th, I posed the question, “Having an […]
Trends: What Can Software Vendors Do To Reduce The Cost of Ownership?
0 more results since you started searching. Refresh to see them. So as I’m thinking about what to write for this week’s Monday’s Musings, I thought I’d poll the twitter universe on what software vendors could do to make things easier during the recession. Here’s the current twitter stream of thought and thanks to all […]