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Trends: The Battle For CMO Mind Share

Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015.   While IT budgets continue to stay flat, marketing budgets are up.  Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012.  Consequently, the heat […]

Posted by R "Ray" Wang on August 2, 2012

Event Report: Oracle Open World 2010 – The Wrap Up

Oracle Continues To Demonstrate Benefits From An Effective M&A Strategy A quick poll of 61 attendees at Oracle Open World 2010, revealed that 57.4% (35/61) of Oracle customers were positive, 29.2% (19/61) were neutral, and 10.8% (7/61) were negative about Oracle’s application strategy to date.  A continued stream of product enhancements and releases may be […]

Posted by R "Ray" Wang on September 26, 2010