Title: Create and Deliver a Single Customer View at the Customer Data Forum
Grand Hyatt Washington (Map)
1000 H Street NW
Washington, D.C. 20001
Start Date: 2011-04-14 8:00 am EST
End Date: 2011-04-14 12:00 pm EST
- A sales or marketing operations executive who’s struggling to get a single customer view across divisions or channels to make relevant cross-sell offers and increase revenue?
- A customer service or support manager who’s struggling to get a complete view of your customer’s relationship with your company to speed response times and boost customer retention?
- An IT director who’s struggling to deliver trusted and complete customer data that the business needs—faster and at lower cost?
Let’s face it. Your customer and prospect data is incomplete and inconsistent. It’s stored in multiple systems located both on premise and in the cloud. You’re spending way too much time and effort pulling all this data together and not enough time on customer engagement.
You need a 360-degree view of customer relationships—one that takes into account all the products or services your customers own as well as their household/account relationships—and augment that view with all interactions they’ve had with your company.
Join Informatica at the Customer Data Forum to learn how to create a single, complete, and trusted view of your customers to drive revenue, increase profits and improve efficiencies. Learn how a single, complete and trusted customer view can help you…
- Grow revenue by attracting new customers and by increasing the wallet-share of existing customers
- Increase profitability by retaining current customers through better customer service
- Improve operational efficiencies and reduce costs of delivering appropriate levels of service to current customers and acquiring new ones.
Customer Data: The Missing Link to Strategic Success
R “Ray” Wang, Constellation Research Group
Customer data needs to be managed as a strategic corporate asset. As programs like “Voice of the Customer” become priorities and Social CRM enters the conversation, business executives now understand that customer data can make or break corporate strategies.
When it comes to customer data, all parts of the company—the business and IT alike—need to get on the same page and speak the same language. IT organizations need to transcend platforms and buzzwords to persuade the business to invest in the customer data projects that deliver real business results.
Learn how to…
Determine if your company’s data is really valued as a corporate asset
Position high-quality data as central to your company’s customer-facing initiatives
Map master data management (MDM), data quality, and data governance initiatives to your corporate strategy
Communicate effectively with business and IT executives to gain traction on your customer data projects