Title: SkyCommerce: Selling Software and SaaS solutions in a World of Many Channels, Many Models
Start Date: 2011-12-08  11:30 am GMT
End Date: 2011-12-08   2:00 pm GMT
Location: The Hospital Club - 1st Floor Restaurant, 24 Endell St, Covent Garden, London, WC2H 9HQ

Find Out the Latest Trends & Insights in Building Your Software Business

  • Who: eCommerce Managers, Marketing & Sales Managers, Channel Managers
  • Cost: Complimentary with accepted invitation or registration, lunch included

Selling Software and SaaS solutions in a World of Many Channels, Many Models

The software market today is driven by the rise of cloud computing, forcing independent software vendors (ISVs) to fight commoditization-driven margin pressure, expand to new channels and markets, and move to “frictionless” self-service transactions. These new delivery models have irrevocably altered how software is developed, distributed and consumed.

Featured Speaker:

R “Ray” Wang R “Ray” Wang

Principal Analyst and CEO
Constellation Research Group

R “Ray” Wang currently is a Principal Analyst and CEO at Constellation Research Group and the author of the popular enterprise software blog “A Software Insider’s Point of View“.  With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise.   Ray blogs at Forbes CIO Central and for Harvard Business Review.   In both 2009 and 2010, Ray was recognized by the prestigious Institute of Industry Analyst Relations (IIAR) as the Analyst of the Year, and named a top Influential Leader in the CRM Magazine 2010 Market Awards.
Key Takeaways Why Attend
You will be provided an in-depth analysis to help you:

  • Better understand the rapidly changing nature of how software and SaaS solutions are being sold both online and through channels
  • Anticipate the evolution of your selling channels, still representing over 50% of how software is sold, and how to and optimize your channel revenue
  • Incorporate a broader perspective of eCommerce into your strategy. We’ll explore how to make the most of the disruptions being caused by the rapid change of how software is delivered and consumed
  • Learn what makes online commerce effective in your strategy and how to anticipate its future impact on your business
  • Learn online and channel concepts that you can apply at your company
  • Connect with other software and SaaS vendors who are building their business online
  • Enjoy a great lunch at a fantastic restaurant