Age Is Not The Deciding Factor In Five Generations Of Workers
When discussing the future of work, most folks immediately jump to the discussion of millennials, generation Y, generation X, baby boomers, post war, etc. However, the shift to digital business finds a different type of five generations. This segmentation describes how digitally proficient people are with digital technologies and culture. Constellation sees five generations (see Figure 1):
- Digital natives – people who grew up with the internet, comfortable in engaging in all digital channels.
- Digital immigrants – people who have crossed the chasm to the digital world, forced into engagement in digital channels.
- Digital voyeurs – people who recognize the shift to digital, observing from an arms length distance.
- Digital holdouts – people who resist the shift to digital, ignoring the impact.
- Digital disengaged – people who give up on digital, obsessed with erasing digital exhaust.
Figure 1. Five Generations Of Workers With Different Expectations And Values
Source: R Wang, Insider Associates, LLC. All Rights Reserved.
The Bottom Line: Build Journey Maps For The Five Generations Of Digital Workers
Where you work, when you work, how you work, what you work on, and why you work have been disrupted in this digital world. These five generations of workers have different people centric values that must be addressed. Organizations can start by building journey maps and deftly applying the 9C’s of engagement (see Figure 2)
Figure 2. The 9 C’s of Engagement, A Foundation For Journey Maps
Source: R Wang, Insider Associates, LLC. All Rights Reserved.
Are you ready to incorporate digital business transformation in your organization’s strategy? Are you embarking on a digital business transformation? Let us know how it’s going! Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) com.
Please let us know if you need help with your Augmented Reality, Customer Centricity, and Digital Business transformation efforts. Here’s how we can assist:
- Assessing customer centricty readiness
- Developing your digital business strategy
- Vendor selection
- Implementation partner selection
- Connecting with other pioneers
- Sharing best practices
- Designing a next gen apps strategy
- Providing contract negotiations and software licensing support
- Demystifying software licensing
- Monday’s Musings: The Chief Digital Officer In The Age Of Digital Business
- Slide Share: The CMO vs CIO – Pathways To Collaboration
- Event Report: Seven Trends From This Year’s Human Resources Technology Conference 2013 (#HRTechConf)
- Event Report: Metaio’s #InsideAR Conference Hails The Future Of An Always On, Always Augmented Reality
- Event Report: CRM Evolution 2013 – Seven Trends In The Return To Digital Business And Customer Centricity
- Research Summary And Speaker Notes: The Identity Manifesto – Why Identity Is At The Heart of Digital Business
- News Analysis: Kana Express 13 Addresses Omni-Channel Customer Service for Mid-Market
- News Analysis: Oracle’s Cloud Strategy – Revisionist History or Cloud Genius?
- News Analysis: The Vibe On Informatica’s Virtual Data Machine
- Monday’s Musings: The Controversy Surrounding Gartner’s CRM Market Share Analysis
- Research Summary: Constellation Cosmos – Cloud Bill of Rights for SaaS Apps, Actian and Netsuite Achieve Epic Status
- Executive Profiles: Kirill Tatarinov, President Microsoft Business Solutions
- Event Report: Microsoft Dynamics Convegence 2013 (#conv13)
- Event Report: Customers Very Happy At Ultimate Connections 2013 (#ulticonnect)
- Event Report: Informatica Analyst Day Reveals A Growth Strategy
- Trends: Seven Priorities In The Shift From CMO to Chief Digital Officer
- News Analysis: Adobe Behances The Creative Class With $150M Community Acquisition
- Market Maker 1:1: Steve Miranda, Oracle Fusion Applications Update – The Inside Story
- Monday’s Musings: Understand The Four Organizational Personas Of Disruptive Tech Adoption
- Event Report: IFS World Conference 2012 – Innovations Abound Beyond ERP (#IFSWoCo2012)
- News Analysis: SnapLogic Snaps Up $20M In Series C Funding For Cloud Integration
- Event Report: The Day 0 & Day 1 Tweet Stream From #OOW12
- Event Report: The Tweet Stream From #DF12
- Event Report: Dreamforce X (#DF12) Emerges As The South By Southwest (#SXSW) For The Enterprise
- News Analysis: Epicor Acquires Solarsoft, Moves Closer To $1B in Annual Revenues
- Monday’s Musings: The New Engagement Platform Drives The Shift From Transactions
- News Analysis: KANA Enters MidMarket With Trinicom Acquisition
- Best Practices: From First To Worst – Continental In A Post United World, Lessons In Next Gen Customer Experience
- Monday’s Musings: Seven Basic Privacy Rights Users Should Demand For Social Business
- Monday’s Musings: Balancing The Six S’s In Consumerization Of IT
- Monday’s Musings: A Working Vendor Landscape For Social Business
- Product Review: Google+, Consumerization of IT, and Crossing The Chasm For Enterprise Social Business
- Monday’s Musings: Using MDM To Build A Complete Customer View In A Social Era
- Monday’s Musings: Mastering When and How High End Brands Should Use Daily Deal Sites Such As Groupon
- Best Practices: Applying Social Business Challenges To Social Business Maturity Models
- Research Summary: Software Insider’s Top 25 Posts For 2010
- Best Practices: Five Simple Rules For Social Business
- Research Report: How The Five Pillars Of Consumer Tech Influence Enterprise Innovation
- Research Report: Next Gen B2B and B2C E-Commerce Priorities Reflect Macro Level Trends
- Tuesday’s Tip: Applying The Five Stages Of Adoption Towards SCRM Projects
- Monday’s Musings: Avoiding Failure In Social CRM Projects Requires Ecosystem Coordination
- Research Report: The 18 Use Cases of Social CRM – The New Rules of Relationship Management
- Monday’s Musings: Why Every Social CRM Initiative Needs An MDM Backbone
- Monday’s Musings: 10 Essential Elements For Social Enterprise Apps
Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales .
Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy, stay tuned for the full client list on the Constellation Research website.
* Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.
Copyright © 2001 – 2013 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience!