Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing
Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with the capability to not only quantify event marketing activities but also identify success rates in right time. This real-time capability enables event marketing teams to make adjustments during the event that improve engagement and ultimately increase conversion rates.
This report launches a new research category called Live Engagement Marketing. The category reflects the digital transformation of traditional event marketing.
Are you ready to transform marketing with live engagement marketing? Are you looking to super charge your event marketing efforts? Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.
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- Monday’s Musings: The Four Personas Of The Modern CMO In A Digital World April 11, 2016
- Tuesday’s Tip: IOT and The Death Of OmniChannel Non-sense In Customer Experience September 22, 2015
- News Analysis: @Oracle Announces Agreement To Acquire Marketing Cloud A/B Testing Firm @Maxymiser August 20, 2015
- News Analysis: @Infor Acquires @GTNexus for $675M August 11, 2015
- News Analysis: Inside Alphabet – G Is For Google August 10, 2015
- News Analysis: Infosys One-Year After Vishal Sikka August 4, 2015
- Event Report: Sage Summit 2015 Shows A Refocus On The Future Of The SMB Customer July 29, 2015
- News Analysis: Inside The Rationale Behind @LinkedIn Turning Off Its CSV Connections Download Tool July 25, 2015
- News Analysis: How @LinkedIn Is Creating A Personal Data Hostage Crisis For Its Users July 25, 2015
- Tuesday’s Tip: Apply For A SuperNova Award – Recognize Leaders In Digital Business July 21, 2015
- Book Summary: Lesson 10 From Disrupting Digital Business – Segment By Digital Proficiency Not Age July 12, 2015
- Book Summary: Lesson 9 From Disrupting Digital Business – Deliver Intention Driven, Mass Personalization At Scale July 2, 2015
- Book Summary: Lesson 8 From Disrupting Digital Business – Democratize Distribution With P2P Networks June 22, 2015
- Webinar Invite: Delivering on Continuity – The Future of Marketing June 15, 2015
- Book Summary: Lesson 7 From Disrupting Digital Business – Humanize Digital With Digital Artisans June 14, 2015
- Book Summary: Lesson 6 From Disrupting Digital Business – Win With Network Economies June 10, 2015
- Product Review: Two Apple Watch Enterprise Apps Launched With IMS Health Life Sciences Wearable Platform June 7, 2015
- Event Report: Zuora’s #Subscribed15 Shows How Organizations Can Power Their Digital Transformation Initiatives May 31, 2015
- Book Summary: Lesson 5 From Disrupting Digital Business – Build For Insight Streams May 31, 2015
- Book Summary: Lesson 4 From Disrupting Digital Business – Know That Data Is The Foundation May 25, 2015
- Book Summary: Lesson 3 From Disrupting Digital Business – Sell The Smallest Unit You Can May 17, 2015
- Webinar Invite: Disrupting Digital Business – The Customer Experience Imperative May 16, 2015
- Quips: Networked Economy Models Emerge Should Verizon Gain Approval To Acquire AOL May 12, 2015
- Book Summary: Lesson 2 From Disrupting Digital Business – Keep Brand Promises In An Attention Economy May 10, 2015
- Research Summary: The Correct Way to Use Customer Data May 6, 2015
- Event Report: Insights Into The New NetSuite At SuiteWorld 2015 May 9, 2015
- Book Summary: Lesson 1 From Disrupting Digital Business May 3, 2015
- Personal Log: Read Chapter One of Disrupting Digital Business April 22, 2015
- Press Release: Registration Opens for Inaugural Constellation Digital Disruption Tour April 16, 2015
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