Research Summary: Why Live Engagement Marketing Supercharges Event Marketing

Published on May 6, 2016 by R "Ray" Wang

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Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing 

Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with the capability to not only quantify event marketing activities but also identify success rates in right time. This real-time capability enables event marketing teams to make adjustments during the event that improve engagement and ultimately increase conversion rates.

This report launches a new research category called Live Engagement Marketing.  The category reflects the digital transformation of traditional event marketing.

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Your POV.

Are you ready to transform marketing with live engagement marketing? Are you looking to super charge your event marketing efforts? Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

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Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 – 2016 R Wang and Insider Associates, LLC All rights reserved.

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