Event Report: Oracle ERP Cloud Gains Traction Among Customer Base And Net New Enterprises

Published on March 21, 2019 by R "Ray" Wang

Oracle Customers Move To Cloud ERP For Innovation And Industry Capabilities

Photo: @rwang0

Oracle hosted its Modern Business Experience (MBX) and Modern Customer Experience (MCX) events at The Mandalay Bay Convention Center on March 19 – 21st in Las Vegas, Nevada.  Over the past two years, customers have received significant delivery of nearly 900 features over four releases.  These highly disciplined investments have addressed four key areas of operational excellence, customer success industry, and innovation.   In discussions with over 75 customers, Oracle executives, and partners, Constellation saw:

  • Growing adoption by Global 2000.  Constellation saw improvement in both the quality and quantity of the customer reference slide (a.k.a. Nascar logo list).  For example, financial service customers include Bank of America, Lloyds Banking, RBS, HSBC, and MetLife.  Transportation, Automotive, and manufacturing references include Anixter, FedEx, GE, Textron, and UPS.  Media and hospitality customers such as, Caesar’s Entertainment, Hearst Hilton Grand Vacations, and MGM Resorts show the diversity of Oracle’s portfolio.  In fact, the fireside chat with Caesar’s  SVP and CAO, Keith Causey and Steve Miranda helped customer understand how organizations with complex business models utilize Oracle ERP Cloud.

    Photo: @rwang0

 

  • Focus on operational excellence. R&D investments showcase how predictable updates, zero downtime, opt-in features, and infrastructure advancements improve ownership experience.  Over the past 24 months, Oracle has improved customer operations through unified releases, more thought out maintenance windows, automate testing, and improved customer communications.
  • Dedication to measurable customer success.  Improved customer success management teams focus on removing the barriers to successful implementation and realization.  Oracle’s adoption and value realization focus gives customers the opportunity to develop customer driven roadmaps, access self-service resources, connect with advanced cloud experts, and utilize Oracle Soar for migration..  Oracle Soar includes automated upgrade utilities, automated upgrade processes, and 20 week schedules to deliver 30% cost reductions compared to typical migration programs.
  • Improved industry investments and expansion. Oracle has delivered much needed investments in six key areas of financial services and professional services, healthcare, higher education and public sector, high tech, manufacturing and CPG, and oil & gas and asset intensive industries.  Updates to the subscription management offering announced in the Fall of 2018 include improved cross-sell, up-sell, CPQ, contracts and billing, payments, and revenue recognition.
  • Applied adaptive intelligence to automation, work tasks, and optimization.  Oracle highlighted their digital assistant for expenses and projects, intelligent process automation for financial close, intelligent image recognition, risk/audit/security compliance, supplier categorization, intelligent payment discounts, and intelligent performance management.  These apps provide capabilities that improve automation with pre-populated workflows, touchless transactions, and better user experience.  Work tasks apply AI for recommended actions, policy and compliance, and anomalies and fraud detection.  Optimization helps customers with continuous close, working capital optimization, and strategic forecasting.

Figure 1. #OracleMBX Shows Large Enterprise Cloud ERP Adoption and Innovation

Photo: @rwang0

Figure 2. Twitter Moments for #OracleMBX and #ModernCX

The Bottom Line: Oracle Is A Strong Option In The Three Way Race Of Enterprise Cloud ERP

In the three-horse race for Cloud ERP, customers and prospects have limited options.  However, Oracle has shown the tenacity to make key investments to improve the customer ownership experience.  As a result, customers and prospects have seen a compelling reason to make the shift and migration to Oracle ERP Cloud.  Partners have also noticed the growing momentum in ERP and have made key investments in operational excellence, customer success, industry capabilities, and focus on innovation.   If Oracle seeks to gain market share, the management team will need to step up the investment into partner migration resources to enable a rapid conversion of competitor install bases.

Your POV.

Are you ready to move to the Cloud for your ERP replacement and renewal?  What happens migration? Where do you see opportunities for replacement?   Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

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